Experience:
STHLM Creators
Dentsu Creative
McGarryBowen
Bower
Norrsken
Karma
Stilla
TORDYVELN FLYGER I SKYMNINGEN
Title design, title sequence & credits
Tordyveln flyger i skymningen by Maria Gripe is one of Sweden's most celebrated young adult books from the 70s. The story was adapted into an eight-part TV series on SVT. Both the opening and closing credits were designed to capture the mood and atmosphere of the series.
FÄRJAN
Title design
SAFE STORIES
Art direction & book design
Every day, 67 Americans die by gun suicide. Unlocked guns in homes increase the suicide risk by 300%. However, most people think it can’t happen to them. Together with Ad Council and Brady, we created Safe Stories; a collection of stories by those who lived through a gun suicide attempt, bound in a one-of-a-kind book that also functions as a safe. Through a targeted, cross-media campaign, the book became the vehicle to talk to gun-owning households about safe storage and create behavior change that can save lives.
BURT’S BEES
Art direction & campaign video
The lip care industry lost a lot during Covid. Why? To put it simply, lip care just wasn’t a priority; not worth the price, not worth the trip to the store, and perhaps most importantly, not worth putting on when masked up and not seeing people. A lot of people were out of the habit. So when the time came for masks to come off, Burt’s Bees’ mission was clear. Make people fall back in love with lip care.
BURT’S BEES
Art direction & campaign video